Tune in to this webinar to learn how testing in email marketing can impact your results in surprising ways
Buckle up, email marketers! In this session recorded at the ANA Email Evolution event, Marriott Bonvoy and Data Axle share 20 tests they’ve conducted recently—and how learnings from these have resulted in increased engagement, higher revenue, and sometimes surprising results. From simple A/B image tests to more complex data-driven hypotheses, you’ll learn why you should never send out an email again without testing—plus some quick tips on how to set things up so you get the data you need to drive further engagement.