Data Axle’s one-of-a-kind Co-op database combines our own compiled business data attributes with data directly sourced from over 350 of the most valued response driven lists in the country including American Nurses Association, Babcox Media, BNP Media, CFE Media, Endeavor Business Media, EPIC Seminars, Haymarket Media Group, Peerless Business Media, and Scranton Gillette Communications.
Our Co-op Database brings together all of the information you need to sell to the right people within your target organizations. It combines our leading compiled business data industry, employee counts, SIC codes, job titles, and more with data from proven responders including buying authority, existing technology stack, vendor relationships, and more.
Together, these two datasets give you insight into highly responsive businesses and over 100 million business decision makers to help you reach the right person in a variety of channels including direct mail, email, telephone, and even social and display campaigns.
Co-ops can be extremely valuable because they provide self-reported data. The downside is that most require that you contribute your data in return for access. Data Axle offers the best of both worlds: use data not available from standard data sources without having to contribute your own information.
Both response and compiled data can be extremely effective to help you reach your goals but clients often ask what’s the difference between the two and which one is right for them. The short answer is it depends on your goals – we’ve provided a quick overview below but would love to talk data with you if you have any questions.
Direct response data (built from 350+ direct response lists)
Unique sources, unavailable to most
Deep business contact demographics
Expanded site penetration with titles/contacts
Compiled data (built from 4000+ public sources)
Unique compilation techniques of publicly available data
Our diverse team of data specialists can help you find the right data, set up delivery, or handle custom processing whenever you need them. We use a number of proprietary tools and processes developed to cater to our clients’ real day-to-day needs.