Vertical: B2B Technology

Your guide to creating a pipeline of qualified leads to ensure growth during times of economic uncertainty.

In this recorded webinar our Chief Product Officer, Rohan Chandran, provides examples of how successful businesses have had to shift how they operate during the pandemic.

Tune into this recorded webinar where our Director of Creative and Strategy, Kevin Limongelli, shares tips on designing and implementing a data-informed CTV campaign.

An interactive guide filled with the tools you need to turn data into competitive advantage

Here’s what the future of marketing to the person will look like. 

See real-world examples from leading B2B businesses and learn new ways of using data to improve lead quality, identify stakeholders in market for your services, and close more business.

Tune into this recorded webinar to learn how to craft a compelling story in order to drive demand

A product can only be as good as the data that powers it. Take an in-depth look at what you need to know about licensing the right data to power your solutions.

See real-world examples from leading B2B businesses and learn new ways of using data to improve lead quality, identify stakeholders in market for your services, and close more business.

Discover why ABM-i is the wave of the future and 8 ABM-i strategies you can apply to create a truly personalized approach for engaging decision-makers

Predictions, recommendations, and real-world examples from industry experts

Tune into this recorded webinar to learn email tactics and real-world examples of ways to optimize your emails for dark mode

Learn how to update your email templates and maximize engagement through smart, performance-driven email design.

We surveyed 1,000 consumers to better understand the ways their attitudes toward privacy have shifted. This report lays out striking generational divides and provides insight into the strategies companies can implement to build consumer trust in an era of changing expectations.

To help marketers set goals and plan for 2020, we spoke with seven experts at Data Axle to get their take on some of the most burning questions and trends brands will be asking about in 2020.

This guide to AI aims to help brands understand how this exciting technology can enhance their digital marketing through eight practical applications – from customer data analysis to dynamic personalization.

Data Axle commissioned Forrester Consulting to conduct a study of 300 U.S. sales and marketing professionals to help you better understand the top challenges in data collection and analysis, and how to overcome them in order to double conversions and increase ROI.

Data Axle tracked and analyzed Gmail reputation data from over 150 brands. Check out this report to understand how your reputation compares to that of other brands and what you can do to improve it.