Best hotel and lodging online newsletter campaign
Email newsletter - silver
Marriott Traveler’s April email newsletter highlights the best of Marriott’s online travel & lifestyle publication – offering authentic travel stories and experiences from across the world written by local and global influencers who are passionate about where they live and travel.The “Namaste” edition featured a blissful cinemagraph-style hero image, spa vacation ideas, and travels tips for better sleep on flights.
The newsletter highlights top content for the month as your own personalized reading list and leverages data to dynamically include relevant content for upcoming trip if a rewards member has a reservation.
The email generated the highest revenue and number of opens since 2018, and the highest sessions (web visits) in one day since the newsletter launched in 2017. In addition, this email had the highest session duration and pages-per-visit in 2019.