Database Services

Building and managing database solutions for leading global brands
3+

billion records under management

120+

active customer marketing solutions

350+

business and consumer attributes for enhancement

3+

billion records under management

120+

active customer marketing solutions

350+

business and consumer attributes for enhancement

We combine decades of experience with the best technology on the market

To keep up with your ever-changing business objectives, our solutions are continuously tested and improved to support new and emerging marketing channels, store and analyze the ever-growing volume of data our clients collect, and meet the evolving needs of your business.

Master Data Management makes your data actionable

Work with Data Axle to put technology and processes into place that empower you to equip your whole organization with business intelligence on your objectives, audience, growth strategies, most effective purchase and marketing channels, and much more. With a foundation of accurate data, linked through our unique persistent IDs to support identity resolution, you’ll be able to support your existing and future data needs of every team across your organization.

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Flexibility
Built with maximum flexibility in mind

Even if we’re focused on a specific goal in the beginning of our work together, we design our database solutions with maximum flexibility in mind. If your business goals change, you need to add more divisions, or your audience makeup and behaviors evolve, our team will help you accommodate these changes while you continue to make use of your database investment for years to come.

Storage
Store your data where you need it

Store data on-site, in the cloud, or a combination of the two. Our database consultants have the hands-on experience needed to provide and implement a custom data storage and management solution that allows you to access your data in a convenient and secure way.

Security
Keep your data secure

Our team of security experts use their hands-on experience in access management, encryption, and security stress testing to manage hundreds of databases for our clients and ensure your data is only accessible to those with permission to use it. If risks are identified, permissions can be securely revoked at a moment’s notice.

"The Data Axle database solution and our partnership have helped us build a strategy that ties audiences, marketing, and activation data to create a great digital experience across multiple touchpoints. Through this partnership, we’ve designed targeted digital marketing programs that convert and retain consumers and help build revenue for our network of distributors and installers. "
Director, Digital & Ecommerce for Consumer Products
Designed for multi and omni-channel support

Our database solutions are designed for maximum interoperability with traditional and emerging marketing channels. We know that building a flexible solution that can collect data from and integrate with any new marketing channels is essential to our clients’ ability to remain adaptable and take advantage of new opportunities. 

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Make compliance effortless

Complicated data regulations are the new norm, but they don’t have to create problems for your team. As we work together, we will continually improve the solutions we design so you can follow best practices and ensure compliance does not become a costly and time-consuming item for your team.

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Integrate with other tools and platforms

BI and AI tools, Customer Data Platforms, and many other tools require clean data to function. Using our smartly designed database solutions and seamless integrations, you can feed your data into any other tools and platforms you use to ensure the deliverables they provide leverage clean and accurate data.

Curious about other ways to integrate our data into your tools and processes?

 

Learn more about our integrations
Avoid data fatigue

It’s easy to collect more data than you know what to do with. Our database solutions are designed with that in mind and can incorporate analytics tools and proprietary processes that get you on the fast track to making the most out of the data you collect.

Want to learn more about how to build a robust database?

 

Check out this expert Q&A
Technology Partners
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