Full-service media planning informed by analytics and deep industry expertise
Entrust your acquisition and retention campaigns into the hands of our experts who will deliver an end-to-end solution to meet your goals.
We combine decades of expertise and hands-on experience with the best technology on the market

Our analytics-driven approach to media planning means we develop detailed plans that meet your goals, manage them from start to finish with the help of proprietary tools and optimize them over time.

 

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Insert media programs

Data Axle’s insert media management team is the largest in the direct marketing industry. We manage insert programs across the catalog, publishing, and online categories, generating revenue for our clients by selling space to non-competitive advertisers into their package shipments, catalogs, invoice statements, and other mailings. Services can be combined with print production to provide a full-service, end-to-end solution.

 

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"With a focus on direct mail as a channel to acquire high-value donors, we naturally turned to Data Axle as our exclusive direct mail list acquisition partner. Data Axle is uniquely positioned to offer data-driven strategy and audience development services that will enable us to expand and improve our new donor acquisition program. We’re confident that our partnership with Data Axle will be instrumental in helping us expand our pool of high-value prospects."
Unicef
Data-driven media planning

Our philosophy is that traditional media selections are not enough; they must be enhanced with data-driven analytics to maximize performance and power revenue growth. Using modeling and analytics, we create custom media plans that can improve performance, lower cost, and expand your targetable universe.

 

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Full-service analytics and optimization

The Data Axle team has over 100 years of combined media planning and customer acquisition experience across the B2B, B2C, and nonprofit sectors. We provide full campaign planning services that encompass everything from initial discovery and strategy to performance analysis and over-time optimization.

Learn about our campaign execution services
Coordinate and integrate offline and online media

Our team has deep experience with designing programs for offline and online acquisition spanning direct mail, email, social, and display, and neatly following a single coordinated plan. We use our own set of in-house analytics, merge purge services, and competitive intelligence tools, as well as our own media planning technology to deliver results that keep our clients coming back for more.

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"We’re very excited to continue our partnership with Data Axle into this new chapter of their evolution. Over the last 3 years, we’ve been thrilled with Data Axle’s robust database services, outstanding digital and direct mail campaign execution, accurate consumer data, and impeccable client support. Data Axle has helped us grow revenue by improving our customer acquisition and retention."
VP Credit, Gift Card and Database Marketing | Boscov's

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