Our analytics-driven approach to media planning means we develop detailed plans that meet your goals, manage them from start to finish with the help of proprietary tools, and optimize them over time.
Data Axle’s insert media management team is the largest in the direct marketing industry. We manage insert programs across the catalog, publishing, and online categories, generating revenue for our clients by selling space to non-competitive advertisers into their package shipments, catalogs, invoice statements, and other mailings. Services can be combined with print production to provide a full-service, end-to-end solution.
Our philosophy is that traditional media selections are not enough; they must be enhanced with data-driven analytics to maximize performance and power revenue growth. Using modeling and analytics, we create custom media plans that can improve performance, lower cost, and expand your targetable universe.
The Data Axle team has over 100 years of combined media planning and customer acquisition experience across the B2B, B2C, and nonprofit sectors. We provide full campaign planning services that encompass everything from initial discovery and strategy to performance analysis and over-time optimization.
Our team has deep experience with designing programs for offline and online acquisition spanning direct mail, email, social, and display, and neatly following a single coordinated plan. We use our own set of in-house analytics, merge purge services, and competitive intelligence tools, as well as our own media planning technology to deliver results that keep our clients coming back for more.