24/7 campaign execution support
Data Axle offers managed media services for targeted cross-channel delivery, along with ongoing in-flight optimization and standard performance reporting. Our teams have extensive experience running campaigns across email, programmatic, social, and offline media channels.
Process and performance driven

We guide you through the four core disciplines of our campaign execution process: coordination, segmentation, build, and validation. We can advise on metrics and performance goals specific to your business and make recommendations for channel allocations, audience targeting, creative messaging, and more.

Campaign coordination

Our email experts manage the day-to-day process of your campaign development and execution. 

Targeting and segmentation

We can create simple or complex campaign segmentation using browse, purchase, demographic and response data.

Campaign build

Our web developers can create and code perfectly responsive, custom email templates with dynamic content blocks and real-time personalization

Campaign validation

We boast a 99% accuracy rate for our clients’ campaigns, thanks to our comprehensive testing and quality assurance processes

Email production

From first concept, to final deployment, and performance measurement, our email experts support you through every stage of their email campaign development and execution process. We’re available 24/7 to guide you through the four core disciplines of the process: coordination, segmentation, build, and validation.

Lead generation

Data Axle helps marketers improve their lead generation campaigns. Our solution allows you to cut through the noise by obtaining high-quality opt-in email leads through a combination of our vetted partner network and unique data intelligence, verification, and delivery pedigree. Our experienced team of experts reduce stress and overhead with fully managed service campaigns custom-tailored to your unique business objectives.

Cross-channel media planning

Evolve from a single-channel approach for acquisition and retention marketing execution into sophisticated multi-channel delivery. Engage your customers at every stage of their journey, and establish a seamless one-to-one conversation between consumers and your brand, no matter where engagement occurs.

Reporting

Reporting is critical to the ongoing optimization of your campaigns. We provide custom dashboards to stay on top of campaign analytics and measurement. Standard performance reporting and campaign wrap-ups are delivered and reviewed together at an agreed-upon cadence, and Quarterly Business Reviews are a standard best practice to review learnings and put forth forward-looking recommendations.

Data Onboarding

Let us make your offline data more actionable by cleaning and onboarding it to digital advertising platforms so we can help you target lapsed customers and new prospects alike. Using our business and consumer databases, we can expand your customer records and make it easier to find the best ways to target them.

Print production

With our in-house team of copywriting, creative design, and print production professionals, as well as an extensive pool of long-time relationships with vendors of all sizes, we’re able to get print projects done within your budget, from designing the initial concept to dropping them in the mail. Our print production managers multi-bid jobs to present the best possible pricing options, and handle the creation and printing of every type of mailer including postcards, self-mailers, calendars, and inserts that can be included in other mailings.

"The Data Axle Insert Media Team has made the transition for my team at Reader's Digest North America a seamless and painless process that has delivered growth in revenue as promised! These are the types of partnerships we look to for our continued growth and success."
Reader's Digest | North America
Sr Director
Insert media

Increase contact frequency to maximize customer response, at a fraction of the cost of other direct marketing approaches. Our team offers clients full-service insert media expertise and execution, including brokerage, management, distribution planning, cost review, assets creation, and a wealth of strategic industry insights.

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Campaign reporting

Our teams are dedicated not only to creating and deploying your campaigns, but to continuously optimizing them through proactive monitoring and measurement. From simple engagement metrics to complex dashboards tracking campaign performance by audience segment, we show you critical information to help inform your strategies.

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Cross-channel campaign management

We know you built your technology stack thoughtfully and we want to help you make the most of it. No matter what CRM platforms, database solutions, or deployment tools you use, we can coordinate, build, deploy, and manage your cross-channel campaigns within the technology set you already have and across any channel it supports. Our team is trained on most leading (and contender!) marketing technology suites on the market.

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Here are some of our key technology partners we support with campaign execution services:
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