Acquisition Email Resource Hub

New market research reveals that acquisition email is a significantly underused, undervalued and powerful channel in omnichannel marketing. Read our findings and insights to help marketers best unleash the power of acquisition email.

We have answers. From compliance and performance measurement to campaign best practices and more, find answers to the acquisition email questions we get asked the most.

Watch this recorded webinar led by Data Axle's Lori Colantuono and learn how to incorporate acquisition email into your omnichannel marketing program.

Acquisition email marketing is the process of using email campaigns to grow your customer base. Learn why this channel should not be ignored.

Has your marketing team tried acquisition email but had only so-so results? Let’s look at four ways email is a good bet for your next campaign and the secret ingredients to getting it right.

Tips to help you measure the effectiveness of your acquisition email campaigns and make ongoing optimizations based on your performance data.

Almost every marketer understands the power of CRM email. But acquisition email moves the needle for brands in completely different—but compelling—ways. Let's dive into the differences and opportunities.

Attention retailers - are you utilizing acquisition email to boost brand awareness and ultimately increase conversions? We have a few tips and tricks to make this channel work for you.

Acquisition email is just one aspect of a full omnichannel marketing strategy, and one that shouldn't be ignored. Insurance companies can put email to work to reach potential new customers who are interested and in need of your policy.

We know that hearing about someone else's positive experience makes it more likely for a potential customer to convert to that product or brand. Learn how you can leverage acquisition email to get you brand into the conversation.

Get tips and examples of how hospitality marketers use acquisition email to effectively reach their ideal prospects and expand their customer base.

Acquisition email can connect tech companies with consumers over a channel they check every single day. We share our best practices on how to incorporate acquisition email into your omnichannel strategy.