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        • Data Offerings​
          • Business DataHigh quality, verified profiles on 90+ million businesses with over 400 attributes.​
          • Consumer DataPrivacy-first profiles of people with over 300 attributes.​
          • Blended Personas​Connected profiles of individuals between business and consumer datasets for insights and reach.​
          • Apogee & DonorBase​Proprietary coops of donor data for nonprofits to inform effective online and offline campaigns.​
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          • 360 Data ManagementData management, identity management, and activation of 0–3rd party data with Audience360®.​
          • Data Integrations & APIs​APIs and out-of-the-box integrations to connect to hundreds of MarTech and AdTech applications.​
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          • Clean & Enhance​Data hygiene, enhancement, appends, and more to save money and improve outcomes.​
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          • Omnichannel Services​Achieve better outcomes—from direct mail to innovative digital campaigns, with transparency. ​
          • Acquisition Email​Acquire new customers with targeted, permission-based emails.​
          • B2B Demand GenerationGenerate verified leads and increase conversions with content syndication and add on services.​
          • Email Deliverability Management​Get emails in the Inbox and monitor key metrics to improve performance.​
          • Listings Management​Update information about your business in one central place for broad distribution.​
          • Data Monetization​Monetize your data with our end-to-end list management service.​
        • Programs & Specialties​
          • Acquisition Solutions​Omnichannel programs focused on growth with transparency and measurable outcomes.​
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Topic: Lead Generation

Data Management
How intent signals transform data noise into actionable insights
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Lead Generation
Why B2B nurture strategies are failing (and how to fix them)
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Lead Generation
The evolution of the MQL:  Impacting your content syndication strategy for 2025
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What types of lead generation content actually work? Insights, statistics, and proof points
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Lead Generation
Maximizing B2B lead generation: How to invest the remainder of your 2024 marketing budget
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Generational Marketing
Meeting the Gen Z wave: Revamping B2B lead generation strategies for the new workforce
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Data Quality
Transform your lead gen program from good to great with clean data
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Lead Generation
The metrics marketers need to improve lead generation
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Data Quality
7 ways to improve lead generation through data-driven best practices
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Lead Generation
How to make predictive account-based marketing work for your business
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Lead Generation
The importance of addressing the buying group in B2B sales
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Intent
3 proven B2B lead generation strategies
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Lead Generation
Core considerations for constructing a holistic demand generation program
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Lead Generation
How to supercharge your B2B lead generation to unlock efficiencies and increase revenue
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