“Data Axle has never been “just the list vendor”. For 15 plus years they have been partners, data gurus extraordinaire, the brains behind our marketing efforts in an ever-changing industry.
We depend on the Data Axle team to keep us up to date on new concepts, products, and industry trends. With the guidance of Data Axle, we have gone beyond simple list orders and into detailed, in-depth analysis and analytics that have helped our clients thrive. We currently utilize various digital platforms, email blasts, modeled/analytic data, and targeted data.
We appreciate the partnership and friendship that Data Axle has provided us for many years and look forward to continued success with them.”
“We’re very excited to continue our partnership with Data Axle into this new chapter of their evolution. Over the last 3 years, we’ve been thrilled with Data Axle’s robust database services, outstanding digital and direct mail campaign execution, accurate consumer data, and impeccable client support. Data Axle has helped us grow revenue by improving our customer acquisition and retention.”
“With a focus on direct mail as a channel to acquire high value donors, we naturally turned to Data Axle as our exclusive direct mail list acquisition partner. Data Axle is uniquely positioned to offer data-driven strategy and audience development services that will enable us to expand and improve our new donor acquisition program. We’re confident that our partnership with Data Axle will be instrumental in helping us expand our pool of high-value prospects.”
“As a company who partners and collaborates with many data providers and tech organizations, LiveRamp is committed to staying truly open and neutral. We want a level playing field for every platform, marketer, and publisher—with consumer privacy at the very center. We appreciate partners like Data Axle who have joined us on this crusade to build a privacy-first ecosystem rooted in trust.”
“The Data Axle’s Deliverability team conducted an extensive assessment of SHOP.COM’s in-house email program and recommended actionable strategies to significantly reduce our bounce rates and spam complaints. Our dedicated deliverability analysts were able to identify specific areas of improvement and provide a custom approach to attain optimal inboxing results and establish a solid sending reputation. We are excited to have a true deliverability partner who boasts global coverage support, thus helping us achieve excellent inboxing rates both in North America and across the globe.”
“For a tool that provides this amount of complex multichannel data, it is a lesson in how to design a user-friendly interface. The data visualization it boasts is better than anything I’ve seen. More importantly, it clearly pinpoints impactful campaigns that result in spikes in engagement. It clearly shows us who we can learn from and what we need to improve.”
“Integration with the previous solution was cumbersome. We needed a solution that had flexible APIs for our various software platforms, because we do a lot of things fast. We wanted someone who could react to changes with us and build the solutions we wanted. That’s what Data Axle offered to us.”
“Data Axle’s flexible technology and advanced integration enables GolfNow.com to provide a seamless experience to our partners, allowing them to email real-time golf course inventory to consumers.”
“The ability to track and assess our competitors’ efforts is vital for the success of our digital campaigns. Data Axle’s market intelligence is quick, simple, and self-explanatory, and delivers on all of our competitive reporting needs.”
“The biggest thing is that Data Axle has a lot more to offer and they’re really working with us to grow our business in other ways, not just through email channels. We view Data Axle as more of a strategic partner than just a software vendor. It’s the whole range of services that Data Axle can bring to the table.”
“During 2012, our email program for a large national retailer was hit with unexpected and severe bulking issues due to rapid and mysterious changes in inboxing rules of several major email providers. This was an urgent matter as these customers made up nearly 30% of our regular audience. Data Axle’s deliverability team helped us track down and address the causes. Their tests, advice and recommended data scrubs helped us bring our inboxing back up to nearly 100% per email blast. Since then, their ongoing weekly deliverability reports and team member outreach help us maintain our sender reputation and avoid potential problems with bulking and other deliverability issues.”
“Data Axle’s Inboxable tool is phenomenal. It provides a detailed view of our inboxing rates by ISP and includes deliverability data beyond anything we’ve seen in the market. It enables us not only to monitor our campaigns, and identify any issues that require attention, but it also provides a great gage for our segmentation practices. It shows us what programs and audience segments need attention based on how they inbox and enables us to fine-tune them accordingly. As an added bonus, it is extremely easy to use compared to other tools out there.”
“Data Axle’s Inboxable tool is clean and user-friendly. It provides inboxing reports for our campaigns within minutes of deployment and captures all critical need-to-know deliverability metrics. If an issue needs to be addressed, we can always rely on Data Axle’s deliverability team for investigation and resolution. That is… if they haven’t resolved it already. We are sending different types of email campaigns linking to different sites and they experience different types of deliverability challenges. Data Axle’s deliverability has helped us monitor all of them – if our authentication breaks, we know immediately; if we start bulking at Gmail, we can make targeting changes; if we are blacklisted, we can take care of it promptly. Since deliverability can make or break an email program, these are critical issues to be aware of. Data Axle’s deliverability team is great about noticing problems and reaching out to ISPs to mitigate them on our behalf or giving us actionable suggestions on changing our practices to achieve optimal inboxing.”
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