November 8, 2021
Expansion brings deep data-driven strategy and creative capabilities to drive nearly 20% growth for the company’s fast-growing charitable business segment
DALLAS – November 8, 2021 – Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced that it has further strengthened its omnichannel strategy and capabilities for nonprofit marketing clients with five strategic new hires to service the division. Collectively, the new appointments bring more than 40 years of nonprofit experience to help clients connect the dots across channels and between their data and creative strategies.The new hires come from nonprofit agencies including ForwardPMX, MINDset (now Fuse Fundraising) and CDR Fundraising, where collectively they have worked with hundreds of nonprofit organizations.
“Data Axle is deeply committed to helping its many nonprofit clients, including some of the biggest charitable organizations in the world, continue to evolve their data-driven strategies to acquire and retain donors in this rapidly changing landscape,” said Niely Shams, President, Nonprofit Solutions, at Data Axle. “These important additions to our team bring significant expertise and experience in developing and executing impactful marketing campaigns and tactics for some of the largest nonprofits, as well as innovative commercial clients. With our growing and experienced team, we will continue to lead the industry in designing compelling campaigns that range from direct mail to social media and emerging channels such as CTV, to create one experience for our clients that delivers results.”
The new hires are:
“In today’s ever-changing marketing landscape, the one element that is critical for success is data. And Data Axle sits at the core of that—it’s where the data that other agencies are using originates. That’s a huge differentiator for the company and attracted me to joining the team,” said Limongelli. “When we talk about omnichannel marketing, Data Axle is leading the industry thanks to its combination of co-op data and agency approach. I’m excited to bring my experience in both performance and nonprofit marketing to help drive even greater returns for clients at Data Axle, by combining art and science to ensure that the resulting creative strategy is tuned to a deep understanding of each nonprofit client’s audience.”
“A revolution is underway in nonprofit marketing right now, and our nonprofit division’s growth — particularly our work with charitable businesses — reflects that,” said Data Axle Chairman and CEO Michael Iaccarino. “Future-focused organizations aren’t just looking cross-channel to merge their direct mail and email programs. They’re looking to create truly holistic experiences for donors, and that all starts and ends with data. At Data Axle, we’re committed to keeping our talent pool infused with the skills and experience needed to help these organizations exceed their fundraising goals and deliver in the nonprofit space, and these five key additions sit right at the strategic, data-driven crux of where the industry is headed.”
This announcement follows a host of other moves by Data Axle to continually up-level its nonprofit marketing services, support and capabilities, including the acquisition of Lake Group Media and DonorBase, as well as the appointment of five industry nonprofit leaders to a new strategic advisory board.
About Data Axle
Data Axle is a leading provider of data, data-driven marketing and real-time business intelligence solutions for enterprise, small business, nonprofit and political organizations. The company’s solutions enable clients to acquire and retain customers and enhance their user experiences through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications and expert professional services. Data Axle’s cloud-based platform delivers data and data updates in real-time via APIs, CRM integrations, SaaS, and managed services. Data Axle has 45+ years of experience helping organizations exceed their goals. For more information, visit www.data-axle.com.