November 15, 2023
Report highlights the continued demand for B2B data and select providers who may serve as the primary data partner for large enterprise clients
Dallas, TX – Nov. 15, 2023 – Data Axle, a leader in augmented intelligence, announced today that it has been recognized in Forrester’s recent landscape report, “The Marketing and Sales Data Providers for B2B Landscape, Q4 2023,” as a notable vendor. To qualify for this Landscape, providers must offer, at a minimum, firmographic and demographic (account and contact) data to support clients’ B2B marketing and sales databases across multiple industries. The report highlights Forrester surveys conducted in 20221 and 20232, in which B2B marketing decision-makers cited data quality (25%) and data accessibility (23%) as the most significant challenges to achieving their goals. Data Axle specializes in solving these challenges by providing data that B2B marketing and sales professionals need and the technology, services, and insights to make it actionable.
“Being recognized in this report demonstrates, in our opinion, our position as a leader in B2B data,” said Data Axle Chairman and CEO Michael Iaccarino. “As we look towards the future, we will be investing even more in our data and in providing augmented intelligence solutions, allowing us to provide solutions for extended business scenarios.”
Forrester’s research exhibits how complex the B2B data landscape has become, making the challenges noted within the research even more prominent. To help B2B professionals succeed, Data Axle has released a newly published eBook, “Navigating the Modern Data Terrain: Your Expert-Guided Journey,” which outlines the process of creating a robust data strategy, identifying objectives, collecting and integrating data, analyzing and deriving insights, promoting a data-driven culture, and providing ongoing monitoring and evaluation.
Additionally, Data Axle will host a webinar with guest speaker Zeid Khater, Forrester analyst, on December 5. The webinar, “Elevate 2024: Building a Rock-Solid Data Foundation for Augmented Intelligence and Customer360,” will focus on the logistics behind managing large amounts of data and provide ways in which organizations can define data-driven strategies and subsets of use cases that can lead to greater success. The webinar is free and open to the public with registration.
About Data Axle
Data Axle is a leader in augmented intelligence. We improve business performance through data solutions and omnichannel marketing services, enabling our clients to acquire, grow and retain their customers more efficiently and effectively, and enhance their platforms, products, and customer insights.
1 Forrester’s Data and Analytics Survey, 2022
2 Forrester’s Marketing Survey, 2023