September 22, 2021
Leaders from Habitat for Humanity, UNICEF USA, American Heart, Make-A-Wish and Social Solutions to help chart future-focused roadmap for nonprofit clients
DALLAS – September 22, 2021 — Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced the formation of a new strategic advisory board serving its nonprofit division. This new working board—comprising top leaders from the world’s most renowned nonprofit organizations—will play an integral role in charting Data Axle’s course into a future in which fundraising success will be contingent on seamless omnichannel donor engagement. Formation of the new board closely follows news of the company’s two most recent strategic acquisitions, Lake Group Media and DonorBase.
“Data Axle’s commitment to serving the ever-changing data needs of the nonprofit world are unparalleled in our industry,” said Data Axle Chairman and CEO Michael Iaccarino. “The formation of this board—stacked with leaders who are driving change at today’s most esteemed charitable organizations—is yet another example of how we continue to deepen this commitment and pivot solutions for an omnichannel reality.”
The new board will work with the company to provide strategic guidance on the fundraising strategies being employed to drive robust donor acquisition and retention among Data Axle nonprofit clients, and will partner with Data Axle leaders as they envision how products and solutions can be evolved or built to better serve the omnichannel needs of tomorrow’s charitable organizations.
“While today’s nonprofits focus heavily on their direct mail programs, we know that the future will belong to those organizations that can pivot to meet the omnichannel communication expectations of tomorrow’s donors,” said Data Axle’s Nonprofit Solutions President and Strategic Advisory Board Co-Chair Niely Shams, who was promoted to her role this past April as a part of the company’s commitment to helping nonprofits prepare for an omnichannel future. “The strength and expertise of this innovative strategic advisory board is testament to Data Axle’s foundational role in driving nonprofit marketing success, and we look forward to working with these top industry minds as we chart our course for meeting and exceeding the future needs of our clients.”
In addition to Shams, who will serve as co-chair of the board, the founding members of Data Axle’s nonprofit division strategic advisory board are:
About Data Axle
Data Axle is a leading provider of data, data-driven marketing and real-time business intelligence solutions for enterprise, small business, nonprofit and political organizations. The company’s solutions enable clients to acquire and retain customers and enhance their user experiences through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications and expert professional services. Data Axle’s cloud-based platform delivers data and data updates in real-time via APIs, CRM integrations, SaaS, and managed services. Data Axle has 45+ years of experience helping organizations exceed their goals. For more information, visit www.data-axle.com.