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Back to Design Gallery

Yard House

Brunch Plans

Awards received

HOSPITALITY
2020 OMMA Awards

Online marketing - restaurants

View award
HOSPITALITY
2021 IAC Awards

Best restaurant email message

View award

Key Results

This campaign successfully drove engagement and awareness of Yard House’s brunch offering for subscribers. The email exceeded campaign goals and generated a click rate of 1.53% and a unique click to open rate of 8.56%.

 

Interactive connections

While Yard House may be better known as a gathering place for craft beer, great food and fantastic music, brunch enthusiasts were in for a treat when the brand added a brunch menu and extended hours on the weekends. This email campaign enticed diners with an interactive carousel which allowed them to click through multiple dishes on the Brunch menu.

Dynamic Content

Each email was personalized with business hours that were dynamically populated based on the diner’s location. Secondary story-telling content offered up “3 Ways to Brunch” with details on popular brunch dishes. Finally, who can resist saying “cheers to the weekend” with bottomless Mimosas?

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