Email single execution
The emails drove a 73.87% open rate, unique click rate of 13.17% and a click-to-open rate of 17.67%.
Kalmbach Media created “the ultimate space lover’s subscription box” –for space enthusiasts everywhere. The Space & Beyond Box, which is shipped four times a year, includes unique astronomy-related items and publications. Kalmbach Media said goodbye to boring shipping notifications with this space-themed transactional email.
Each email is personalized based on whether the customer has purchased the box subscription for themselves, as a gift, or as a single box purchase. Email recipients are encouraged to “go beyond the box” and visit the science shop for additional gear for the space enthusiast or join other astronomy aficionados on social media in the Space & Beyond Box community.