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Colorado Tech University

Triggered email series

Awards received

MEDIA/PUBLISHING
2019 Horizon Interactive Awards

Email - Promotion –Bronze

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MEDIA/PUBLISHING
2020 IAC Awards

Best Education Email Message

View award

Triggered email series

To get highly relevant answers to students, Colorado Technical University uses a triggered email series with content that is dynamically assembled based on a student’s interests and needs – informed by content they clicked on in prior emails and website content.

Results

By delivering highly relevant content to students, these emails generated an open rate that was three times higher than the average performance for the brand and a click rate that was nine times higher than average. In addition, open rates for the emails were often 160% higher than the industry average for education.

 

 

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