Vendor Assessment Worksheet: choosing a wholistic data partner

Use this comprehensive evaluation form to decide which data provider will help you achieve your business goals.

Greetings, savvy marketers, sales leaders, and product developers! As we all know, accurate data is indispensable for boosting productivity, improving reporting, making informed decisions, accelerating marketing strategies, and creating products that your customers adore. Thus, selecting the right data partner from the outset is crucial to avoid costly replacements in the future. As you embark on your quest for the perfect data partner, it is essential to ask potential providers some vital questions about their capabilities and data practices. You must be certain that they can meet your unique business requirements.

To make your life easier, we’ve prepared this handy worksheet. It will help you assess potential data partners based on essential criteria, skills, and best practices. Just go through each question and choose the answer that suits each vendor you’re evaluating. This way, you’ll discover which partner is the perfect fit for you.

Or, you can download a copy of the worksheet here.

Data Axle helps companies boost productivity, make informed business decisions, and improve campaign performance with quality data. Learn how.


Editor’s Note: This blog was originally published in November 2020 and has been updated for accuracy and comprehensiveness in June 2022.