Seasonal & Holiday

Q2 marketing calendar 2022

Q2 is a great time for brands to show off their creativity. Spanning from April to June, this time period lacks the pressures that come along with Q1 and Q4 campaigns and allows marketers to embrace the playfulness of spring. We’ve compiled some examples of the Axle Agency’s work to illustrate how to activate Q2’s cultural moments to connect with your audience.

Tax Day

April 18

Did you know that about 4 out of 10 people would rather get an IRS tattoo than do their taxes? Whether you are offering tax series, tax themed discounts or self-care strategies to stressed taxpayers, this is a good time of year to connect with your audience. MSC Industrial Supply Co., one of the largest industrial equipment distributors in the United States, served Facebook ads letting consumers know what they can write off and how to maximize their tax savings.

Earth Day

April 22

Consumers are more concerned about climate change than ever before and Earth Day is the perfect time for brands to show that their values are in alignment. Electronics manufacturer, HP, used the below ad to communicate their green initiatives and sustainability practices. HP uses recycled materials when manufacturing and packaging its printer and toner cartridges and shares that their product recycling goal is to recycle 1.2 million tons of hardware and supplies by 2025.

Mother’s Day

May 8

A National Retail Federation survey found that consumers planned to spend an average of $220.48 on Mother’s Day gifts and what better way to show your mother you care than with chocolate? See’s Candies came up with a personalized twist on their email campaign, sharing employees’ personal picks for Mother’s Day products. They also made sure to throw in a discount for expedited shipping for last-minute shoppers.

Father’s Day

June 19

Don’t count Dads out! According to the National Retail Federation’s annual survey, spending on Father’s Day is expected to hit an all-time high – topping out at an estimated $16 billion. Yard House offered a special 6-beer flight…for dad’s who want to work on their dad bod and not their abs. A special offer, beer and a dash of humor are the perfect ingredients for a successful Father’s Day campaign.

Pride Month

June

June is Pride Month. June was chosen to commemorate the Stonewall riots, which occurred at the end of June 1969. Electronics manufacturer Logitech included their commitment to celebrating inclusivity and equality in their newsletter. Logitech used a CTA that linked to a landing page to invite readers to learn more on how the company supports the LGBTQIA community.

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Natasia Langfelder
Content Marketing Manager

As Content Marketing Manager, Natasia is responsible for helping strategize, produce and execute Data Axle's content. With a passion for writing and an enthusiasm for data management and technology, Natasia creates content that is designed to deliver nuggets of wisdom to help brands and individuals elevate their data governance policies. A native New Yorker, when Natasia is not at work she can be found enjoying New York’s food scene, at one of NYC’s many museums, or at one of the city’s many parks with her two teacup yorkies.

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