Custom Analytics: bringing insights into action

 But first, what is custom analytics?

Custom Analytics

Custom analytics is the process by which your company’s data is integrated with Data Axle’s rich data assets in order to identify patterns that would otherwise go unnoticed. There are various tools and techniques that can be applied. However, the most important element starts and ends with the data. Today, most organizations have access to numerous data sources. However, more doesn’t necessarily mean better. It is important to find a data provider that offers breadth and depth of information so unique characteristics can be identified to drive the right actions while also removing extraneous information. In other words, the ability to provide data-driven insights. Instead of making educated guesses, marketers can use Data Axle’s custom analytics to make better business decisions.

What are the benefits?

• Custom analytics allows you to get to know and understand your best customer. This way you can make sure you are targeting the right audience and acquiring customers to increase your revenue and maximize your profitability. You can learn tenure, segment, geographies, buying trends, and how they perceive you. If you need to change some things to make a better fit, you’ll have the data to do so.
• By knowing your audience better, you can create stronger and more engaging marketing campaigns. According to Forbes, this is one of the most important parts of data analysis. By learning about your audience, you can learn what appeals to them, apply these techniques, and create appropriate promotions. This powerful information can be gathered from custom analytics.
• Through analytics, you can determine the effectiveness of your current customer engagement programs. This can be helpful so you can tweak the areas that need help and increase your company’s value.
• Regardless of the type of business you have, custom analytics can help. It applies to the products you offer, services performed, content delivered, and can help you improve your credit, risk management, and marketing efforts to deliver better business results.

Technology and marketing trends come and go. With analytics, you can stay on top of these trends and keep your company and your website presence relevant and current. This can increase the marketability and credibility of your business, which can increase your profits.

How can we help?

Our highly-skilled data scientists will not only take time to sift through data, but in providing actionable insights through deep analysis of that data, identifying new opportunities, providing insightful results and solutions, and thereby initiating acquisition, growth, retention, and optimization.

Our analytical team will understand your customer data, provide solutions to key questions faced by marketers, enhance your data, analyze and derive insights, create profiles, segmentation, predictive models, strategies, and any other custom solution needed.

Through the use of custom analytics, you can bring new insights into action.

Contact us today at data-axle.com. We will take the time to explain how we’ve helped other companies, like yours, improve their business results.