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2025 Mother’s Day Marketing Tips

Three audiences and four channels that convert

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Getting your emails into the inbox: A troubleshooting guide

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Identity Resolution

What is an ID spine and how can marketers and advertisers leverage it?

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Data Management

The five pillars of unified customer data

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Identity Resolution

Decoding identity resolution: The key to smarter targeting across channels

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Marketing Strategies

Deterministic vs. probabilistic data: What B2C marketers need to know

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Data Management

How intent signals transform data noise into actionable insights

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