Unleash the power of acquisition email: 2024 edition

New survey results reveal acquisition email is a significantly underused and powerful channel in omnichannel marketing.


In 2022, our market research into the adaptation of acquisition email made waves. Two years later, we are revisiting the subject to see how attitudes and adaptation of acquisition email has changed – and you may be surprised by what we found. Key 2024 findings include:

  • 75% of marketers believe that acquisition email can drive results and deliver a higher ROI when used as part of an omnichannel campaign.
  • 26% of marketers say their current email tactics aren’t working well for new customer acquisition.
  • 55% of marketers would use acquisition email if their vendor could prove the emails are privacy-compliant.

Download the report now to access more survey findings and analysis, as well as expert tips and proven strategies for integrating this channel seamlessly into your omnichannel strategy.

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