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Data mixtape: Tracks that drive conversions

Watch and learn how to turn raw data into high-performing email campaigns

Great marketing is part art, part science — and this session from the 2025 Guru Conference shows how to blend both into a greatest hits playlist.

In this presentation, our experts break down how to:

  • turn raw data into high-performing campaigns
  • spot the trends that keep your emails relevant
  • build creative that hits the right notes with every audience.

We also share real-world case studies that show these strategies in action.

If you’re looking to tighten your strategy, elevate your creative, and boost conversions, this is the mixtape you’ll have on repeat.

Presenters:

Jen Tabbal, VP Content Marketing
Kimberly Snyder, Sr. Director Strategy

 

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