How hyper-personalization is changing the game for retail

In a modern marketing strategy, print and digital media should work alongside each other to drive better response rates. But as consumers shift to more online-only shopping experiences, brands need to focus on a “full-funnel” marketing strategy, rather than solely focusing on marketing medium.

In this Brand United webinar sponsored by Data Axle, the expert discusses:

• What a marketing funnel looks like for retailers
• How direct mail fits into the modern marketing funnel
• Why a better marketing funnel can enable greater data and digital marketing literacy