The Forrester Wave

B2B marketing data providers

The 12 most significant B2B data providers in the industry, ranked

Today’s B2B marketers and salespeople are striving to make authentic connections with their audiences. High quality data and intelligence are critical elements for achieving this goal.

Recently, Forrester took a look at the current state of the B2B data industry—the players, the use cases, the solutions, and what’s on the horizon. The Forrester Wave report provides crucial insight into:

  • How data providers are evolving to offer value-added tools that solve specific business problems for marketers and sellers
  • Key criteria to take into account when selecting a data vendor
  • How to determine which B2B data provider is the best fit for your business


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