Data Axle Thought Leadership | Latest Release

The B2B buyer playbook, by generation

Explore behavioral, channel, and content preferences across Gen Z, Millennials, Gen X, and Boomers in B2B buying.

Know your buyers

Thought Leadership

Webinar

Data mixtape: Tracks that drive conversions in email marketing

Our experts break down how to turn raw data into high-performing campaigns, spot the trends that keep your emails relevant, and build creative that hits the right notes with every audience.

View on demand

Guide

Winning the holiday season: A data-driven guide to Black Friday & Cyber Monday marketing success

Boost Black Friday & Cyber Monday results with 13 proven strategies. Get data-driven insights to win more customers and build lasting loyalty.

Guide

Building an AI-ready data foundation and strategy for automotive marketing

Discover how AI and a strong data foundation can transform automotive marketing—boosting sales, loyalty, and ROI with personalization at scale.

Report

The connected customer

How are brands bridging the gap between consumer expectations and marketing reality? This report shares findings from a survey of 1,000 consumers and 250+ marketers, revealing how unified identity intelligence is shaping connected, privacy-conscious experiences.

Guide

Mastering email deliverability: Insights strategies and trends for 2025 and beyond

Inbox competition is fierce. Learn how to outsmart spam filters and adapt to the latest deliverability changes with our essential guide for email marketers.

Report

Going beyond traditional business intent data to drive meaningful connections

How to move beyond surface-level intent signals and leverage next-generation data strategies that drive engagement and conversions.

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