Are you ready for the demand generation renaissance?

Businesses are revamping ABM & content strategies with a GTM & personalization focus


According to the “2024 Demand Generation Benchmark Survey,” 57% of respondents plan to allocate more budget to ABM initiatives throughout the year, while 54% pointed to content marketing investments. For reference, just 46% pointed to ABM and 43% to content in 2023. This strategic rebirth is primarily fueled by the necessity to deploy personalized content across multiple channels to create a compelling story and drive conversions.

Why download the report?

  • Insightful analysis from DemandGen Report: Dive deep into where and how organizations are investing their budgets to revamp their demand strategies.
  • Hyper-personalization: Discover how marketers are harnessing hyper-personalization techniques like deeper segmentation, dynamic content personalization, and cutting-edge technology such as AI and chatbots for real-time engagement.
  • Strategic ABM and ABX: Explore how ABM and ABX strategies are evolving beyond traditional methods. Learn about multichannel engagement and virtual events designed to create immersive experiences that nurture relationships across decision-makers within target accounts.
  • Innovative content strategies: Uncover the steps needed to infuse emotional storytelling, interactive formats like video and audio, and even humor into B2B strategies. Stay updated on the latest AI-powered tools making a tangible impact on B2B demand generation.

Don’t miss out on the opportunity to propel your demand generation efforts into the future. Download the report now to unlock the secrets behind successful ABM and content strategies.

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