The connected customer

Today’s customer is more connected than ever—across channels, roles, and moments.

And now, brands have a powerful opportunity to connect in a way that’s more personalized, relevant, and trusted.

A new national survey from Data Axle shows that both consumers and marketers are aligned on what matters most: intelligent, meaningful engagement. To deliver on this promise, leading brands are moving beyond traditional B2B and B2C distinctions and embracing a unified approach to identity.

This is the future of marketing—and it’s already within reach.
In “The Connected Customer: Unlocking Relevance Through Unified Identity Intelligence,” we explore insights from over 1,000 consumers and 250 senior marketers. Data Axle experts share strategies to help brands build more cohesive, data-driven experiences that truly resonate.

What you’ll learn:

• How marketers are aligning personal and professional data to create more complete, responsive customer profiles
• Why consumers welcome improved brand experiences through responsible, transparent use of their data
• How to implement an “identity spine” that empowers smarter segmentation and stronger engagement
• Real-world actions to move toward B2Me marketing that drives trust and long-term relevance

Your customers are ready for more—are you?
Consumers want brands to recognize them as whole individuals. When identity intelligence is unified and intentional, marketers gain the power to personalize in ways that are respectful, relevant, and results-driven.

Download the report now and discover how unified identity can elevate your marketing strategy—today and into the future.