Building an AI-ready data foundation and strategy

Unlock the power of AI to transform your automotive marketing strategies with our latest guide. As the automotive industry faces rapid digital disruption, changing consumer expectations, and rising competition, artificial intelligence offers a competitive edge for dealers, OEMs, and agency partners alike.

Discover how data-driven insights and AI modeling can help your organization personalize experiences, accelerate sales, and optimize every touchpoint in the automotive buyer journey.

Download your copy to:

• See how AI is reshaping the car buying experience—from identifying in-market households and personalizing ad creative to driving loyalty with timely service and upgrade offers.
• Learn how to harness AI to target individual buyers based on behavior, lifestyle, and vehicle preferences—boosting engagement and reducing wasted media spend.
• Understand the data infrastructure needed to support AI in automotive, including clean CRM and DMS records, integrated systems, and privacy-compliant matching.
• Explore how AI helps you retain and re-engage customers through predictive service notifications, lease-end incentives, and cross-channel personalization.
• Get inspired by a real-world case study: A national OEM achieved a 23% lift in lease conversions using AI-powered creative and audience intelligence.

Stay ahead of the curve—download now to put your automotive marketing in high gear with AI.