Michael Krueger

VP Data Science

Mike provides thought leadership to the development of data science solutions that benefit our clients’ data enrichment needs and marketing opportunities. He oversees a talented team of data scientists that have a similar natural curiosity in the impact data and machine learning can have in achieving business goals. Mike brings over 20 years of extensive experience ranging from machine learning, segmentation, analytics, BI and market research.

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Recent coverage

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The evolution of AI and ML modeling capabilities

More and more our marketing strategies aim to be personalized and automatic, and the cloud has facilitated that evolution. AI and Machine Learning are part of that shift. We spoke with our expert, Mike Krueger, about the evolution of modeling capabilities - how AI/ML modeling works and how businesses can utilize it.

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Experimental design and testing solutions

Building a test strategy for your marketing initiatives is not an easy task, especially if you want to learn quickly. But according to testing expert Michael Krueger, being purposeful with testing and putting accuracy at the core of your strategies is the key to identifying program improvements and opportunities.

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Identify your most valuable customers and cater to their unique needs

Marketers know it costs less to retain a customer than to acquire a new one. But many struggle to keep existing customers engaged due to budget or resource constraints. Learn how brands can address these shortcomings through the use of retention models.

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