Effortlessly access hundreds of Data Axle business and consumer segments in our standard digital taxonomy via most DSPs and digital activation platforms.
Our business segments include firmographics like industry (SIC 6), functional area, seniority, occupation/titles, decision makers, professional groups, and tech onsite. Consumer segments include demographic, psychographic, behavioral, and transactional attributes.
Data Axle offers specialized segments such as political and home-bound audiences that allow you to target very specific audiences based on predefined attributes to capitalize on timely events. These audiences are available within LiveRamp, BlueKai, as well as most DSPs and activation platforms. They can be combined with additional data, such as geographic location, for more refined targeting.
Ask about our specialized segments or request a custom audience!
Integrate continuously verified, real-time data into your products or applications with ease. Our documentation and support ensure a seamless process, so you can focus on building great products and driving informed insights.
Enhance your customer and sales applications with pre-built integrations for Salesforce, Microsoft Dynamics, and more. Access accurate, up-to-date data seamlessly while continuing to use the software that fits your workflow.
Customize and integrate the business and consumer data you need to power innovative solutions. Flexible licensing lets you incorporate data where it adds the most value, enhancing customer experience and outcomes.
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