Consumer vehicle data

Target qualified buyers using millions of purchase & registration records
Data Axle uses more than 190 million vehicle purchase and registration records to help you target highly qualified consumers and turn them into customers.
Identify highly qualified consumers based on what vehicles they drive

Our database contains information on what vehicles customers own and drive, how many cars are in each household, whether they’re gas or electric, and more. You can use these various attributes to understand specific behavior or target a unique consumer segment.

Use vehicle data to inform strategy, marketing and more

Vehicle data can offer insights into the lives of your customers that you can use to improve personalization, acquisition, retention, and more. Even outside of the automotive industry, data on what consumers drive can be a valuable signal that helps you identify the right audience for insurance, loans, and more

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Reach drivers where they are

In addition to being available offline, vehicle data is also onboarded to all leading DMP’s. Since our data is based on actual records rather than modeled, you’re able to identify and reach the actual drivers and decision makers with ease.

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Transactional and factual, not modeled or inferred

Most vehicle data is inferred so you can’t be sure you are reaching the actual driver. We validate every vehicle identification number against what is on the dealer lot and what is not so you can be sure you are using one of the most detailed and trusted sources of consumer vehicle data on the market.

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Did you know?

Data Axle has a special connection with R.L. Polk, the pioneer of vehicle data collection, because we acquired the storied Polk City Directories many years ago. We still offer specialty directories and, in R.L. Polk’s pioneer spirit, Data Axle modernized the collection and delivery of our data sources, including vehicle data, and made them available in real-time. 

Activate our vehicle data in your own way

Use Data Axle’s products to access all of the data you’re subscribed to within software that enables you and your team to prospect, research, analyze, and leverage our data in real time.


Integrate our APIs into the applications you build or tools and platforms you use to enhance them with a wealth of in-depth, real-time data that is continually verified by our research team. We offer plenty of documentation and support to make it easy, so you can connect to the data feeds you need quickly and stay focused on building a great product or developing informed business insights.

Managed Services

Our diverse team of data specialists can help you find the right data, set up delivery, or handle custom processing whenever you need them. We use a number of proprietary tools and processes developed to cater to our clients’ real day-to-day needs.

Access Data Axle’s data within public digital marketplaces including DMPs, DSPs, and data exchanges such as Blue Kai, Lotame, LiveRamp, and more to target the audiences you want to reach online. Add to Our Data, Consumer, Business, Vehicle, Transactional, and Digital pages only.

Have questions? Reach out!

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