Our database contains information on what vehicles customers own and drive, how many cars are in each household, whether they’re gas or electric, and more. You can use these various attributes to understand specific behavior or target a unique consumer segment.
Vehicle data can offer insights into the lives of your customers that you can use to improve personalization, acquisition, retention, and more. Even outside of the automotive industry, data on what consumers drive can be a valuable signal that helps you identify the right audience for insurance, loans, and more
In addition to being available offline, vehicle data is also onboarded to all leading DMP’s. Since our data is based on actual records rather than modeled, you’re able to identify and reach the actual drivers and decision makers with ease.
Most vehicle data is inferred so you can’t be sure you are reaching the actual driver. We validate every vehicle identification number against what is on the dealer lot and what is not so you can be sure you are using one of the most detailed and trusted sources of consumer vehicle data on the market.
Data Axle has a special connection with R.L. Polk, the pioneer of vehicle data collection, because we acquired the storied Polk City Directories many years ago. We still offer specialty directories and, in R.L. Polk’s pioneer spirit, Data Axle modernized the collection and delivery of our data sources, including vehicle data, and made them available in real-time.
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Integrate continuously verified, real-time data into your products or applications with ease. Our documentation and support ensure a seamless process, so you can focus on building great products and driving informed insights.
Enhance your customer and sales applications with pre-built integrations for Salesforce, Microsoft Dynamics, and more. Access accurate, up-to-date data seamlessly while continuing to use the software that fits your workflow.
Customize and integrate the business and consumer data you need to power innovative solutions. Flexible licensing lets you incorporate data where it adds the most value, enhancing customer experience and outcomes.
Access Data Axle’s data in public digital marketplaces like DMPs, DSPs, and data exchanges to build and activate custom or standard audiences for precise online targeting.
Seamlessly access or transfer data to your cloud platform of choice, ensuring it integrates within your secure environment. Keep your data accessible, scalable, and optimized for your business needs.
Build a clean data foundation for activation. Data Axle’s solutions ensure your data is accurate, unified, and ready to power your existing or new AdTech and MarTech platforms in real time.
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