Consumer transactional data

Use our unique database of discretionary purchase records
Representing over 145 million individuals and more than 85 million households, our records give unprecedented insight into real-world consumer buying behavior.
Personalize your message

The more you know about your customers, the more relevant your marketing initiatives can be. Incorporating transactional data into your strategy allows you to speak directly to what customers value most.

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Use purchase patterns to find-tune channel preferences

Take the guesswork out of the equation and refine your marketing, using data on purchase recency, frequency, value, and transaction channel to fine-tune your messaging and offers.

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What’s in our transactional database?
1 B
Monthly transactions
1200+
consumer product categories
$2T
annual discretionary spend
30M
Promotable emails
"The Mount Vernon Ladies’ Association has been working with Data Axle since 2015. The results we have seen in our direct mail response using Data Axle have been very strong. Our most recent direct mail campaigns exceeded all expectations. We surpassed our budget goals just three weeks after the mail date, and to date have exceeded budget by $60,000 for that campaign."
Manager of Direct Response | The Mount Vernon Ladies' Association

Activate our transactional consumer data through our managed services

Our diverse team of data specialists can help you find the right data, set up delivery, or handle custom processing whenever you need them. We use a number of proprietary tools and processes developed to cater to our clients’ real day-to-day needs.

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Reach out for more information

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