Vertical: Agency

To help marketers set goals and plan for 2020, we spoke with seven experts at Data Axle to get their take on some of the most burning questions and trends brands will be asking about in 2020.

Tune in to learn how customer and behavioral data can be leveraged to develop informed, personalized, and visual cross-channel campaigns. These scalable strategies include expanding personalization, personas, segments, and models to increase engagement.

The 2019 holiday report includes insights from the 2018 holiday season, identifies opportunities for 2019, and offers best practices to capitalize on the upcoming holiday season and keep that momentum going well into the new year.

Data Axle tracked and analyzed Gmail reputation data from over 150 brands. Check out this report to understand how your reputation compares to that of other brands and what you can do to improve it.

Data Axle surveyed more than 1,000 consumers who have received a marketing email in the past year. This guide outlines shopper personas and provides an analysis of how each generation responds to marketing communications in and out of the holiday season.

View real-world examples of emails that check all the boxes and can inspire your next campaign.