Tim Smith is the President of Axle Agency, the omnichannel marketing division of Data Axle. In this role, Tim leads the agency’s strategy, activation, and growth, delivering innovative, data-driven, and personalized marketing solutions that empower clients to achieve measurable business outcomes.

With over 30 years of experience in digital marketing, Tim is a recognized leader in leveraging emerging technologies and SaaS platforms to drive transformational business results. At Data Axle, Tim previously served as General Manager for Digital Solutions and as Chief Marketing Officer for Data Axle’s Local Marketing Solutions division, where he spearheaded initiatives that enhanced brand strategy, customer engagement, and market growth.

Before Data Axle, Tim served as Managing Director for AppsFlyer, where he oversaw U.S. operations for the global leader in mobile attribution and marketing analytics. His career also includes senior executive roles at Rocket Fuel (formerly [X+1]) and Modem Media, one of the pioneering digital agencies in the U.S., acquired by Digitas. He also played a key role in launching Lemonade, a groundbreaking social commerce platform.

Tim has a proven track record of helping Fortune 500 companies across industries drive brand awareness, customer acquisition, retention, and ROI through innovative, data-driven, and omnichannel marketing strategies. A passionate advocate for client success, Tim thrives on building high-performing teams, fostering partnerships, and driving growth in fast-paced environments. His expertise and vision continue to propel the Axle Agency to new heights in the ever-evolving marketing landscape.