Sylvia joined Make-A-Wish International in 2011. In 2020, she returned to her former position of Vice President, Marketing and Digital, after overseeing a two-year transition during the infrastructure change, leadership adjustment and relocation of the operational head office, when she served as Chief Administrative Officer. Her primary objective today is to build data-driven decision-making processes to ensure Make-A-Wish continues learning and optimizing its actions and performance. Her team is responsible for global marketing, including all digital marketing and fundraising, public relations, internal and external communications, creative services and management of global brand campaigns and signature events.