Lisa is currently the Senior Director, Major Markets Account Development at Data Axle Nonprofit. Lisa helps some of Data Axle’s largest clients with data and data services to grow their donor and member support through direct marketing and digital channels.
Prior to Data Axle, Lisa spent 7 years at Target Analytics as a National Account Manager working with the Cooperative Database and DonorCentrics reporting tools. In her role as Account Manager, Lisa worked with clients to understand how to improve their fundraising, better target their acquisition mailings, prioritize communications with lapsed donors, and turn warm prospects into active contributors.
Prior to joining Target, Lisa spent three years as Senior Manager of New Member Acquisition at The Nature Conservancy and three years at National Parks Conservation Association as the Associate Director of Membership with a focus on the new member acquisition. Her background also includes over four years in list management and brokerage experience.