Lisa Greene
Lisa Greene
Senior Vice President, Data Axle Nonprofit Solutions

Lisa joined Data Axle in 2014 when the company she founded, Specialized Fundraising Services, Inc. was acquired by Data Axle. She is a Senior Vice President and leads a team based in the South Carolina office.

Lisa, formerly owner and CEO of Specialized Fundraising Services, Inc. started her company in 2005 taking her 20 years of experience in the direct marketing industry to create a firm that would go beyond the list and provide highly personalized “boutique” style services to the nonprofit marketplace. She saw a niche and wanted to serve a base of clients wanting a bit more than the typical list company was providing at the time. With her agency background and love of analytics she started Specialized Fundraising and developed a highly skilled team of professionals to serve this client base.

Lisa started her career at the Walter Karl companies, spending most of her tenure in the fundraising division. She mentored with industry pioneer Don Kuhn during her 8 years on staff. Lisa became Vice President of the Division and led an account team that provided turnkey direct marketing services to nonprofit clients such as the ALSAC St. Jude Children’s Hospital, National Easter Seal Society, Arthritis Foundation, National Kidney Foundation and Childreach to name just a few. Prior to her work in the Non-Profit Division Lisa served commercial clients in the publishing and collectable market sectors.

Later, Lisa served as Vice President for a New York based List Brokerage and Management firm and opened a satellite office in South Carolina where she started a fundraising division for this company, quickly developing an impressive roster of clients. Over the years, Lisa has maintained many client relationships for well over 25 years. During her tenure in fundraising Lisa has worked with a wide variety of clients across all nonprofit sectors.

Lisa became a Certified Fundraising Executive in 1988. She is a member of AFP and the Direct Marketing Association (DMA) and has served as a past an operating committee member for DMA’s nonprofit council.

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