Christy is the Vice President of Solution Management for Data Axle Technology Services, bringing over 15 years of experience in data analysis, direct marketing, strategy, requirements management, systems implementation, and project management. She specializes in customer and prospect marketing database, campaign, reporting, and email solution implementations.
Christy has a proven track record of helping clients implement complex marketing programs, including service reminders, welcomes, retention, upsell, and winback campaigns. She also provides solution architecture support and best practice recommendations to her clients, and leads a team of Solution Managers, Business Systems Analysts, Email Technology Leads, and Email Deliverability Analysts. Her experience spans the automotive, retail, telecommunications, non-profit, healthcare, insurance, and defense industries. She holds a Master of Business Administration and a Master of Finance degree from Boston College.