Armando Luna is Vice President of Individual Medicare Sales & Distribution for CVS Health. He also serves as a Director in some of CVS subsidiaries and is an officer of CVS Health, Inc. An innovative health insurance sales and marketing professional, Armando has focused his career on driving consumer engagement and retention and building strong teams to execute profitable growth strategies. Notable accomplishments include implementing disruptive strategies, such as the introduction of the first retail stores in health care insurance in collaboration with Professor Clayton Christensen. Armando has been involved in the Medicare business since 1985 as a key contributor to the evolution of consumer-focused engagement and consultative selling.