Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in senior leadership, has excelled in diverse industries such as agency, marketing services, software, and professional services. As a seasoned leader, he specializes in SaaS, Digital Marketing, CRM, Big Data, and Marketing Automation. As the CEO of Data Axle, Andy is dedicated to further developing industry-leading client solutions and delivering world-class services to Data Axle clients.
A published author of “Igniting Customer Connections” (2014), Andy is a sought-after speaker on various business and technical topics related to Digital Marketing, Product Innovation, Agency Innovation, Customer Analytics, Big Data, and Customer Value Management. During his distinguished career, he has advised many clients, ranging from small digital businesses to the largest global marketing organizations. Andy’s breakthrough thinking and methodologies, including ROE2, Cliquity, Continuous Customer Management, and Value in Play, have guided organizations in delivering tangible ROI from their customer and marketing investments.
Prior to joining Data Axle, Andy amassed a wealth of leadership experience, steering transformative initiatives at several organizations. In the 1990s, Andy founded Exchange Applications, one of the industry’s first MarTech platforms, going public in 1998. During his tenure as President and CEO of ClickSquared Inc., he repositioned the company to an enterprise SaaS solution to automate multi-channel marketing, dramatically increased the customer base, and achieved record growth, which led to it being named the fastest-growing company in New England several times from 2005 to 2008. Over seven years at Epsilon, Andy ascended from leading the digital division to President of Marketing Technology and, ultimately, CEO. Under his stewardship, Epsilon launched innovative digital products and transitioned from a product-centric to a customer-centric model, achieving significant revenue growth. He also oversaw the integration of two large agencies, Aspen Marketing and Hyper Marketing, into Epsilon. At V12, he strategically repositioned the company into the CDP market, unveiled an industry-leading Intent data product, and orchestrated a successful sale to Porch (NASDAQ: PRCH) in January 2021.
With an MBA from Babson College and a B.S. in Finance from the University of Maine, Andy currently serves on the boards of CURO (NYSE: CURO), Alterian, and Marketing Evolution, contributing his strategic insights to committees on strategy, audit, and compensation. Beyond his corporate engagements, he is passionately involved in various nonprofit organizations. Andy resides with his wife, Juli, in Kennebunkport, Maine, and Naples, Florida.