Marketers using Data Axle’s rich vehicle data and AI-driven models see stronger ROI, higher engagement, and better response rates across channels.
Every record is validated at the VIN level and linked to real purchase and registration activity — not modeled intent.
Aggregated from dealers, service centers, warranty registrations, and maintenance records for unmatched coverage across all 50 states.
Daily transactional updates and monthly refreshes keep your campaigns aligned with real market movement.
Each record is matched to Data Axle’s proprietary consumer database — adding household, lifestyle, and verified contact data for precise cross-channel engagement.
DPPA and Shelby Act compliant (no DMV data used). Ethically sourced and privacy-safe.
Verified consumer and automotive data integrates directly into Tealium’s platform for continuous enrichment and AI-driven campaign activation.
Whether you’re in automotive, financial services, insurance, or retail, vehicle ownership signals can unlock audience insights that drive measurable outcomes.
By pairing verified ownership data with consumer intelligence, you can deliver personalized outreach that boosts conversion and retention, without wasting spend on modeled assumptions.
Vehicle ownership is a powerful lifestyle signal that extends far beyond the showroom floor.
Discover how vehicle data drives results
A foundation of verified, VIN-level vehicle data gives you the precision, scale, and freshness needed to target confidently and act fast.
Reach verified drivers, not modeled lookalikes
Confidence every record is authentic
Comprehensive coverage with millions of new VINs added monthly
Keep your timing sharp and your targeting current
Predict next-best actions and in-market intent
Activate across digital, social, CTV and direct mail
Integrate continuously verified, real-time data into your products or applications with ease. Our documentation and support ensure a seamless process, so you can focus on building great products and driving informed insights.
Enhance your customer and sales applications with pre-built integrations for Salesforce, Microsoft Dynamics, and more. Access accurate, up-to-date data seamlessly while continuing to use the software that fits your workflow.
Customize and integrate the business and consumer data you need to power innovative solutions. Flexible licensing lets you incorporate data where it adds the most value, enhancing customer experience and outcomes.
Access Data Axle’s data in public digital marketplaces like DMPs, DSPs, and data exchanges to build and activate custom or standard audiences for precise online targeting.
Seamlessly access or transfer data to your cloud platform of choice, ensuring it integrates within your secure environment. Keep your data accessible, scalable, and optimized for your business needs.
Build a clean data foundation for activation. Data Axle’s solutions ensure your data is accurate, unified, and ready to power your existing or new AdTech and MarTech platforms in real time.
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