Digital consumer data

Access hundreds of standard and custom audience segments
Data Axle uses hundreds of different attributes to improve offline-to-online matching to enable you to accurately target customers across all major programmatic marketing and advertising platforms and through email.
Always target the right audience

Find the perfect consumer or business audience for any digital campaign, using 950+ audience segments available in 85+ major programmatic marketing and advertising platforms. Choose from consumer categories such as consumer behavior, demographics, purchases, interests, recently moved, political activity, and business categories including company, decision makers, demographics, functional areas, industry, and occupation.

Explore our standard taxonomy
Improve offline-to-online matching

Use our database of more than 250 million currently marketable business and consumer email addresses in combination with our historical database of more than 1 billion email addresses to append to your first-party records. This approach will amplify your campaign’s reach and significantly improve your onboarding rates.

Contact us to learn now
"Partnering with Data Axle has enabled us to increase match rates, improve global reach for our clients’ digital campaigns, and generate better value from each marketing dollar spent on digital advertising. "
Chris DeMartine
Managing Director
950+
Standard audience segments
85+
programmatic platforms
250M+
marketable email addresses
Target your audience across social media platforms

Append social media handles from Facebook, Instagram, LinkedIn, Twitter, and more to your records so your campaigns can reach them across all of the social channels where they’re active.

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"Digital ads can boost brand awareness by 80%. Our clients are taking the driver's seat by utilizing our digital data segments to increase match rates, target their audience effectively, and drive campaign ROI."
Sal Pecoraro, SVP, Technology Solutions
Data Axle
Data without limits
APIs

Integrate continuously verified, real-time data into your products or applications with ease. Our documentation and support ensure a seamless process, so you can focus on building great products and driving informed insights.

Integrations

Enhance your customer and sales applications with pre-built integrations for Salesforce, Microsoft Dynamics, and more. Access accurate, up-to-date data seamlessly while continuing to use the software that fits your workflow.

 

Installs

Customize and integrate the business and consumer data you need to power innovative solutions. Flexible licensing lets you incorporate data where it adds the most value, enhancing customer experience and outcomes.

Digital Marketplaces

Access Data Axle’s data in public digital marketplaces like DMPs, DSPs, and data exchanges to build and activate custom or standard audiences for precise online targeting.

Cloud Platforms

Seamlessly access or transfer data to your cloud platform of choice, ensuring it integrates within your secure environment. Keep your data accessible, scalable, and optimized for your business needs.

MarTech & AdTech

Build a clean data foundation for activation. Data Axle’s solutions ensure your data is accurate, unified, and ready to power your existing or new AdTech and MarTech platforms in real time.

Learn about our data platform from our in-depth documentation

Browse our Consumer Data Dictionary for available attributes and values. Get details about our data, services, and APIs from our extensive online documentation.

View our standard digital taxonomy
or learn about our free trial.

Join over 40,000 organizations who trust us as their partner
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