U.S. consumers
Canadian consumers
Consumer attributes
Built with privacy at its core, Data Axle’s consumer data is sourced from more than 100 public and proprietary partners—including real estate records, tax assessments, utility connections, and more.
With over 50 years of experience and long-standing relationships with trusted data providers, we offer accurate, real-time insights that power compliant, responsible marketing. As regulations evolve, our expertise helps you navigate complexity with confidence—delivering reliable data and meaningful value.
Ensure your data works harder. Remove duplicates, update records, and enrich existing profiles so every campaign reaches the right people—efficiently and cost-effectively.
Use powerful consumer insights to engage your audience across direct mail, email, social, display, IoT, and more—wherever they spend their time.
Uncover the motivations, habits, and life stages behind consumer behavior. Build segments that resonate and campaigns that build lasting relationships.
Demographic Data
Psychographic & Behavioral Data
B2C Link Data
Life Event Data
Our data gives a complete view of consumers’ online behavior
Donor Data
Our Consumer Data is updated in real-time
Transaction Data
First Party Data
Transaction data contains $2+ trillion in annual discretionary spend
First-Party Data
Dozens of demographic attributes available in real-time
A single, unified view of consumers at work and at home
Data Axle has over 300 attributes on customers like yours
Standard, enhanced, and add-on API packages make ordering easy
Tech-Savvy Millennial
Male, 36 years old
Tech enthusiast
Social media active
Great financial credit
300+ Attributes
Luxury Buyer
Female, 45 years old
Has second property
Lives in New York City
Purchaser of high-end brands
New Mortgage Holder
Male, 34 years old
Registered voter
New homeowner
Graduated business school
Recent College Graduate
Male, 25 years old
Credit card type: gas
Politically active
Bargain spender
First Car Buyer
Female, 25 years old
Mortgage loan amount: $100,000
Outdoor enthusiast
In market for a car
Rural Medicare Aging-in Active Senior
Male, 64 years old
Healthy and active
Leans liberal
Needs additional Medicare insurance
One-Time Lapsed Donor
Female, 58 years old
Luxury vehicle buyer
Avid charitable donor
Lives in Seattle, WA
Lifelong Political Donor
Male, 67 years old
Frequent donor
Tennis enthusiast
Household income: $350K
Holiday Gift Givers
Female, 71 years old
Recurring donor
Grandparent
Technology-averse
Frequent Omnichannel Shopper
Female, 31 years old
Fashion enthusiast
Writer
Master’s degree
Eco-Conscious Car Owner
Female, 35 years old
Small business owner
New Father
Male, 41 years old
In market for a new vehicle
Two children in household
Avid DIY-er
Infrequent Leisure Traveler
Estimated family vacation expenses: $5,000
Married
Tech savvy
Coupon Clipper
Female, 73 years old
Parent
Online / TV Shopper
Bargain Hunter
Suburban Soon-to-Be Parent
Head of household
Ad tech professional
Gym member
Frequent Business Flyer
Male, 55 years old
Dallas, TX
Household income: $300K
Loyal to travel & hospitality brands
Active on Social Media Pet Owner
Female, 34 years old
Nashville, TN
Pet owner
Active on social media
Integrate continuously verified, real-time data into your products or applications with ease. Our documentation and support ensure a seamless process, so you can focus on building great products and driving informed insights.
Enhance your customer and sales applications with pre-built integrations for Salesforce, Microsoft Dynamics, and more. Access accurate, up-to-date data seamlessly while continuing to use the software that fits your workflow.
Customize and integrate the business and consumer data you need to power innovative solutions. Flexible licensing lets you incorporate data where it adds the most value, enhancing customer experience and outcomes.
Access Data Axle’s data in public digital marketplaces like DMPs, DSPs, and data exchanges to build and activate custom or standard audiences for precise online targeting.
Seamlessly access or transfer data to your cloud platform of choice, ensuring it integrates within your secure environment. Keep your data accessible, scalable, and optimized for your business needs.
Build a clean data foundation for activation. Data Axle’s solutions ensure your data is accurate, unified, and ready to power your existing or new AdTech and MarTech platforms in real time.
We respect your privacy. By clicking Contact Us you are agreeing to Data Axle’s Privacy Policy and consent to Data Axle and its subsidiaries and affiliates using your email and phone number for marketing and analytical purposes, including to contact you regarding Data Axle products. You may opt out of all marketing communications at any time.