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Back to Design Gallery

Olive Garden

Seasonally themed email - new year campaign

HOSPITALITY
2020 IAC Awards

Best of Show Email Message & Best Restaurant Email Message

View award

Tapping into the New Year

Olive Garden connected with consumers by tapping into the energy moment surrounding the New Year, a time when many diners commit to resolutions to eat healthier foods. Subscribers were invited to discover Italy’s lighter side with Olive Garden’s Tastes of the Mediterranean menu items – each under 600 calories.

Engaging Content

Not only are subscribers treated to a fun-fact about new year resolutions, they’re also able to quickly see the address and map of the closest restaurant to their specific location

 

The Results

This campaign hit program goals with a unique open rate that was 55% higher than the industry average and a unique click to open rate that was in line with the industry average.

 

 

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