Best of Show Email Message & Best Restaurant Email Message
Olive Garden connected with consumers by tapping into the energy moment surrounding the New Year, a time when many diners commit to resolutions to eat healthier foods. Subscribers were invited to discover Italy’s lighter side with Olive Garden’s Tastes of the Mediterranean menu items – each under 600 calories.
Not only are subscribers treated to a fun-fact about new year resolutions, they’re also able to quickly see the address and map of the closest restaurant to their specific location
his campaign hit program goals with a unique open rate that was 55% higher than the industry average and a unique click to open rate that was in line with the industry average.