Exclusive Acquisition Email Market Research
Survey results reveal that acquisition email is a powerful channel
Acquisition email is a tool that is significantly underused and undervalued. We researched directly into the market and found that:
- 58% of marketers would use acquisition email if their vendor could prove the emails are privacy-compliant.
- 77% of marketers believe that an acquisition campaign delivers higher ROI when it includes acquisition email.
- 28% don’t use acquisition email because they are unsure if it’s compliant with consumer privacy laws and guidelines.
Download the report today for more survey results and analysis along with best practices and strategies to incorporate this channel into your omnichannel program.
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