Unleash the Power of Acquisition Email: 2024 Edition

New survey reveals acquisition email is an underused yet powerful tool in omnichannel marketing.

In 2022, our market research sparked conversation around the use of acquisition email. Now, two years later, we’re revisiting the topic—and our latest findings may surprise you.

Here are a few standout insights from the 2024 edition:

75% of marketers believe that acquisition email can drive results and deliver a higher ROI when used as part of an omnichannel campaign.
26% of marketers say their current email tactics aren’t working well for new customer acquisition.
55% of marketers would use acquisition email if their vendor could prove the emails are privacy-compliant.

Download the report now to access more survey findings, expert analysis, and proven strategies to integrate this channel seamlessly into your omnichannel strategy.

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