NEW NORMAL AUDIENCES

Reach homebound consumers and address their needs
The shift to being homebound has changed buying behaviors and put the focus on products and services seen as a necessity to keep family members busy and communities afloat in the new reality.
We have created nineteen audiences that define consumer groups and buying trends we predict are here to stay.
Let us help you with your next campaign
Find a high performing segment within one of our 5 consumer categories:
Animal lovers
Cat lovers
Dog lovers
Pet lovers
Hometown supporters
Local restaurant diners
Local donors
Pet rescue donors
Active & Engaged
Fitness lovers
Gardeners
Subscription buyers
Kids
Arts & crafts
Children's product buyers
Families with kids
Seniors
Crafting seniors
Gift giving seniors
Shopping seniors
Why choose data axle?

These standard audiences are publicly available in BlueKai as well as most DSPs & activation platforms.

900
Standard audience segments
85
programmatic platforms
100MM
marketable email addresses
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"Clients that leverage Data Axle data to enhance offline audiences before onboarding have seen as much as a 60% increase in match rates, resulting in more targetable ads"
James Purtle, Senior Director, Digital Marketing
Data Axle

View our standard digital taxonomy here
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