Smarter automotive marketing starts with smarter data
Clean identity. Predictive intelligence. Dealer-owned data.
See how automotive marketers use Data Axle to identify in-market buyers, reduce wasted spend, and drive loyalty across every channel.
Dealers don’t have a lead problem
They have a data problem
Fragmented systems, outdated records, and black-box audiences are driving wasted spend and missed opportunities.
At NADA, we’ll show you how to fix the data once and improve performance everywhere.
Data Axle helps automotive marketers turn raw, fragmented data into actionable intelligence that powers every campaign.
What that means for you:
Trusted by LotLinx, DriveCentric, Tealium, and more.
Power your platform with clean, dealer ready data
• Hold or manage dealer customer data
• Power marketing, CRM, CDP, or AI-driven platforms
• Want differentiated outcomes, not just features
Cleaner data → more efficient marketing spend
• Clean, standardized, dealer-owned customer databases
• Predictive scoring that shows who's ready to buy next
• Direct relationship—no middleman
• Proven momentum with leading dealer groups
Audience360 is a turnkey data hygiene and enrichment solution that keeps your database clean, current, and complete. Our proprietary GenAI modeling, an industry first, applies in-market and next-best-action scores to every customer and prospect.
Audience360 powers:
- Conquest marketing
- Retention and loyalty
- Service-to-sales
- Inventory-driven marketing
Every outbound decision, backed by intelligence instead of guesswork.
By combining your first-party data with the industry’s most robust consumer and automotive insights, we create dealer-specific In-Market Audience models based entirely on your customers and your inventory.
The result:
- Dealer-specific, custom audience creation
- In-market buyers near your store
- Activation across digital, CTV, social, email, direct mail, and more
- Faster turn and reduced aged inventory
Your data. Your model. Your advantage.
Through our DSP solutions, dealers can activate:
- First-party customer and service audiences
- High-intent dealer prospect audiences
- Third-party audiences enriched by Data Axle intelligence
All powered by AI and seamlessly delivered into your existing platforms, so your media spend works harder without adding complexity.
We specialize in making dealership data usable, regardless of your tech stack.
- Integrates with CRMs, CDPs, DMSs, DSPs, and media partners
- Real-time identity resolution and ongoing hygiene
- Works seamlessly within your existing ecosystem
- Backed by the industry’s most trusted consumer and automotive data
Don’t let disconnected systems hold you back.
Let us architect your ideal data solution.
Predict prospects with your data
GenAI-powered scoring for every customer and prospect.
Own and control your data
Build a 100% dealer-owned cloud database—no walled gardens.
Maximize local marketing impact
Match inventory to nearby buyers before competitors do.
Scale with confidence
Work with experts in data strategy, identity resolution, and performance marketing.