How Marriott Bonvoy boosted revenue 38% with personalized storytelling

Discover the innovative email marketing strategy that re-engaged members through data-driven content and tailored experiences.
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Real results. Real scale.
86.1%
more revenue over previous December
38.8%
jump in revenue
30.9%
boost in bookings
9.7%
year-over-year increase in conversion rate

How Marriott partnered with Data Axle to boost revenue during their slowest month

The challenge:
Marriott Rewards faced consistently low December bookings and poor email performance despite steady open rates. Holiday messaging blended into seasonal clutter, prompting the need for a fresh, engagement-focused approach to stand out.
Our solution:
Instead of typical promotional offers, Data Axle recommended a "Year in Review" approach focused on:
• Member accomplishments
• Personalized experiences
• Value-added content over sales messaging
• Integrated, multi-touch program

Explore the solutions behind Marriott's success
 
Marriott has been partnering with Data Axle for over 10 years

Creating high-performing award-winning campaigns that drive growth.

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Key benefits for Marriott

The campaign delivered lasting strategic advantages that strengthened Marriott’s brand, deepened customer relationships, and set the stage for future marketing success.

Deeper member loyalty
Built stronger emotional connections through value-driven storytelling
Competitive advantage
Cut through seasonal clutter with a fresh, gratitude-centered approach
Cohesive brand experience
Delivered consistent messaging across multiple touchpoints
Future-ready personalization
Created a scalable framework for data-driven engagement

Explore the full success story

"The Year in Review campaign was the single best execution of an end-to-end campaign we have done since I have been at Marriott. This could not have been accomplished without Data Axle; their in-depth insights, meticulous planning, innovative communication strategy, and exceptional creative storyboarding were at the helm of Marriott Rewards’ success in Q4."
Senior Manager, Member Marketing
Marriott Rewards
The solutions powering Marriott's marketing success
Data &
Analytics
AI-driven insights and audience modeling for smarter targeting
Strategic
planning
Data-driven approach with tested insights across channels
Creative
services
Award-winning creative and personalized content
Campaign
management
Seamless multi-touch execution and optimization

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50+ years experience driving real results with a data-centric approach

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